Smaller businesses must be savvy in developing marketing strategies that drive consumer traffic. This entails staying in constant touch with customers. One of the best ways for smaller fast food companies to stay in touch with their companies is through marketing research. A small fast food company must know what key customers want and will buy before developing marketing and advertising strategies.
PushCrew Alumnus Reading Time: Posters and campaign promises were the first forms they dabbled in, sometimes carving them on metal. Modern advertising started in Britain in the 15th century, when a prayer book went on sale. But it was really the United States, with its firm capitalist ethos, that made advertising its very own.
Fittingly, American brands dominate the world to this day, their associations and meanings serving to propagate a monoculture that is much derided. In the late s and early s, with the breakup of Soviet Russia, the opening up of China, and the liberalisation of India, the major chunk of the world population opened itself up to consumerism, and therefore advertising.
The brand became global. As more and more businesses came up, marketing became ubiquitous; hence tougher.
It is this world that we live in now, where we are bombarded by ads and billboards, newsletters and brochures. Standing out is now tougher, and marketers and admen have to do more, think smarter, and use every advantage they have and can Marketing about fast food.
The Best Kept Marketing about fast food in Marketing. In this multi-part series, we will be focussing on specific industries and their most guarded marketing strategies. There will be behavioural economics, there will be psychology, and there will be a whole lot of learning and fun.
We hope you enjoy it. For the first edition, we have for you a particularly interesting industry — fast food. Fast Food Marketing Though fast food by itself is not an American export Asians had noodles, the Ottomans had long-lasting bread and fermented milk, the Nordic countries had rather foul smelling meatthe term certainly was.
No one else called it fast food before that. Added to the Merriam Webster dictionary infast food became a global industry that exported American style food and culture. But all this is well-known. What is not, is however, the tactics it uses to lure in customers to eat at its ubiquitous restaurants.
Though most of its competitors also use these strategies, almost all were pioneered by the folks at McD, as the outlets are popularly known. It is at this time that their marketing strategies started becoming more and more innovative — this was the fast food rush to bridge the last mile between them and the customer.
Here are three of the more interesting ones: One way to do this is to use billboards or signages. When you are driving on a highway, there is a reason you can see these super-size hoardings with the bright Golden Arches from a long distance off.
Repeated stimuli to your brain make you want to eat even if you are not hungry: Children are most susceptible to this kind of inducement, and therefore families usually do stop for an ice cream soda, at least, making it more likely that they will buy more.
The smell of cooking has for ages been a stimuli for the brain to signal hunger, and people who are just walking by usually walk in to to get something to eat.
At times, some fast food places go a little further. They make sure that even their advertisements — leaflets or brochures — carry a whiff of something delicious, so the brain associates the brand name with something good to eat. This means that when you are actually passing the restaurant, your brain signals the association, and you take a decision to walk in.
And when you walk in, you buy. There are consultancy companies that help fast food businesses do this. Foremost among them, and you should look them up — ScentAir. Colour coding Think of any fast food franchise that you grabbed something to eat from recently. Now, think of their logo; think of a couple more.
What do they have in common? Do you see any other colour apart from red, orange, yellow, and blue? These colours have been proven in studies to stimulate hunger and attract attention, thereby making passers-by stop and think about having a bite. Also, the colour red, which is associated with immediacy and importance by virtue of its association with red traffic lights which was itself a function of its properties of visibility and brightness tends to make us pay attention, giving the brain enough time to make a decision if you should go grab a burger.
So the next time you pass by your neighborhood fast food joint, have a look around, observe the signages, and see if you smell the fries.Fast Food Marketing Though fast food by itself is not an American export (Asians had noodles, the Ottomans had long-lasting bread and fermented milk, the Nordic countries had rather foul smelling meat), the term certainly was.
The food and beverage industry has resolved to self-regulate their marketing to children, but this has not resulted in significant improvement in the marketing of healthier food (i.e., fruits, vegetables, whole grains, low-fat or non-fat milk or dairy products, lean meats, poultry, fish and beans) to children.
The success of the fast food chains rest on its marketing strategy and selling point. With their large signs, billboards and advertisements illuminating the city, the fast food chains are definitely here to stay.
Fast food companies, including Taco Bell, promote their brand to consumers with mobile marketing. The fast food chain offers a store locator application, as well as an application to check the. The success of the fast food chains rest on its marketing strategy and selling point.
With their large signs, billboards and advertisements illuminating the city, the fast food chains are definitely here to stay. The last mile in marketing is where you turn around and decide to buy a product. Here's how the last mile in fast food marketing works.